Event Promotion: Founders in Focus Sample Case

Brand Background

Founders in Focus is a curated business conference designed for entrepreneurs, freelancers, and creators who want to sharpen their business strategy, mindset and connect with like-minded individuals. The event combines keynote talks from accomplished speakers, live podcast recordings, and small-group workshops.

With its third annual summit scheduled for Austin, Texas, Founders in Focus sought to increase awareness and drive ticket sales among an audience that values authentic business education and professional development without the hype or fluff of other guru-style events.

Campaign Goal

The primary goal was to generate ticket sales and event awareness among business-minded listeners and viewers who were most likely to attend and engage. The main challenge was creating a balance between the promotion and the professional tone of the event, being careful not to overpromise whilst still capturing genuine interest in the campaign.

Campaign Strategy

We proposed a focused creator partnership strategy centered on two business podcasts whose audiences overlapped strongly with the event’s target demographic: entrepreneurs, independent professionals, and business owners seeking growth and networking opportunities. Age groups 30-60 were emphasized, as this had been the majority of participants in the previous events.

Each creator had a proven track record of high audience engagement in the target demographic and a large content library consisting of business, mindset, and productivity topics.

Requested deliverables included:

• One host-read pre-roll sponsorship thanking Founders in Focus for supporting the show.

• One organic integration (minimum length of 45 seconds), such as a short discussion or interview about the event’s core themes, or related the event to the core topic of the podcast episode.

  • Both integrations would also be included in the podcast uploaded to the Youtube channel of the podcast, further increasing reach.

    All creators used a unique tracking link to measure clicks and conversions.

Execution

The campaign launched eight weeks before the event. Podcast hosts discussed the importance of in-person connections for entrepreneurs, having authentic conversations and meeting people ahead of you. This helped them naturally introduce Founders in Focus as a place where like-minded professionals could get together and learn.

FourFiveEight managed the entire process; Delivering the brief to the podcast, helping them create a natural integration, sending the episode drafts to the brand for approval, and keeping the creators on a designated timeline, something which was deemed extremely important to promote the event in time.

Results & Takeaways

Across the two creator channels, the campaign achieved approximately 60,000 total impressions, 1200 tracked link clicks, and 300 ticket sales, demonstrating a higher level of interest than the previous two events. Engagement rates were notably high, with certain comments referencing the creators’ genuine interest in the event.

This campaign helped Founders in Focus create a significant lift in brand credibility within the entrepreneurial community. The well-chosen alignment between creators and event messaging created a strong foundation for future partnerships and repeat attendance. It also gave the event a new channel to promote Founders in Focus for their next annual event, or even invite the host as a speaker to further develop the event's credibility.

This campaign demonstrated how business and mindset creators can drive real-world outcomes through trust-based, story-driven integrations. By prioritizing credibility over just numbers and hype, Founders in Focus turned niche creator partnerships into a powerful growth channel for their live events.

Disclaimer: This case study is an illustrative example created for demonstration purposes. Any resemblance to real brands, products, or creators is purely coincidental.