Brand Awareness: Apex Card Sample Case

Brand Background

Apex Financial is a new credit card company built specifically for entrepreneurs, freelancers, and small business owners. Their flagship product, the Apex Business Card, provides tailored rewards, flexible spending tools, and clear financial insights to help independent professionals manage their money and credit seamlessly.

As a newcomer in a competitive financial services space, Apex Financial aimed to build credibility and awareness among a target audience that values transparency, functionality, long-term financial growth and a strong rewards program. The company’s goal was to establish itself as a trusted brand for modern entrepreneurs rather than to drive immediate sign-ups.

Campaign Goal

The main goal was to build brand awareness and trust for the Apex Business Card among business and mindset-focused audiences. Apex wanted to connect with business professionals who actively seek out content about entrepreneurship, finance, and self-improvement.

The key challenge was ensuring the campaign felt authentic to both the creators’ voices and the audience’s expectations, steering clear of hard-sell tactics and focusing instead on storytelling and value.

Campaign Strategy

We developed a creator partnership campaign that included two podcasts and one YouTube channel within the business and personal finance niche. Each creator was selected for their credibility, high engagement rates, and proven ability to deliver conversational sponsorships that integrate well into their organic content.

Deliverables included:

• A 30-second pre-roll sponsorship message, where the host thanked Apex for supporting the show.

• A mid-roll ad integration woven naturally into discussions about business systems, financial strategy, or growth mindset.

• A short-form social media clip adapted from the podcasts/YT video promoting the content and driving traffic to Apex’s landing page.

Each creator received a content brief highlighting Apex’s core message whilst allowing flexibility for personal storytelling while maintaining brand alignment. FourFiveEight additionally gave the creators a brief to help them with natural integrations.

Execution

The four-week campaign ran across three long-form podcast episodes and a YouTube video focused on themes like “Optimizing Business Finances” and “Financial Tools That Help Founders Scale.”

FourFiveEight managed coordination between Apex and the creators, provided creative guidance on tone and placement, and ensured timely publication. Custom tracking links and a dedicated landing page were used to monitor audience engagement and web traffic throughout the campaign.

This cross-platform approach enabled Apex to build consistent brand recognition while reaching both audio and visual learners within its target audience.

Results & Takeaways

The campaign delivered approximately 150,000 total impressions across all creator content, with an average engagement rate of 6–8%. Tracking data showed over 3,500 unique visits to Apex’s site, alongside a noticable increase in branded search queries during the campaign period.

Audience feedback was positive, with many comments on the useful nature of the sponsorship. Many also appreciated the inclusion of real business tools as sponsorships.

By focusing on authentic creator partnerships and value-driven content, Apex Financial successfully established a foundation of trust and brand recognition within the business community. The campaign reinforced that awareness built through credible creators translates into meaningful long-term brand growth, particularly in industries where trust is crucial.

Disclaimer: This case study is an illustrative example created for demonstration purposes. Any resemblance to real brands, products, or creators is purely coincidental.